vegorpedersen.com http://www.vegorpedersen.com Vegorian Chants posterous.com Sat, 17 Dec 2011 12:08:31 -0800 Evie in the Hod-Jee http://www.vegorpedersen.com/evie-in-the-hod-jee http://www.vegorpedersen.com/evie-in-the-hod-jee

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Thu, 15 Dec 2011 12:26:00 -0800 Playing Mommy against Daddy http://www.vegorpedersen.com/playing-mommy-against-daddy http://www.vegorpedersen.com/playing-mommy-against-daddy

Over the summer I had the unique pleasure of taking half of my advising caseload and handing it off to a new advisor. I can't tell you how nice it is to go from 800+ students to 400+ students. It allows me to be proactive and to take more time with individual students, especially those who might be struggling. Instead of being in triage mode I now operate under a preventative care model, which means less pain for everyone in the long run. 

It was also very nice to have one of my former students apply for, compete, and ultimately earn the job as the new Communication Department advisor. Gae Robinson was a top-notch student and she brings the same focus and heart to advising (even if she thinks she asks too many questions). She is a sweetheart, she is smart as whip, and I am so glad we hired her.

But I have noticed something a little disturbing since Gae started a few months ago. I have had more than a few students that will have a meeting with Gae and she will lay out their remaining requirements and then afterwards they will send me an e-mail wanting to meet with me and go over things again. 

I might be tempted to be a little flattered by this...after all I have always maintained a good relationship with those 800+ students, so I could see this as a sign that they really trust me. And I am sure for the vast majority that is the case. School is an expensive and time-consuming proposition and they just want to double check that everything is kosher. I don't mind taking the time to reassure a nervous senior staring down the barrel of their final semester. 

But I also get the sense that some of these students (a small but vocal minority) are advisor shopping...looking for the person with the easiest answers. It is kind of like when you were a kid and you didn't like Mom's answer so you asked Dad. 

For those students who might feel tempted to play Mommy against Daddy (and the day will soon be upon us when it goes the other way around I assure you) please know that Gae and I, unlike your parents perhaps, really like each other and we talk about you all the time. So when you try and pull a fast one we are going to catch it.

Again, I never mind checking things out for students no matter what their concentration is. But Gae and I read from the same bible...it is called the UVU catalog and we both have a fairly literal interpretation. 

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Thu, 08 Dec 2011 09:06:39 -0800 Why 12 credits is just fine http://www.vegorpedersen.com/why-12-credits-is-just-fine http://www.vegorpedersen.com/why-12-credits-is-just-fine

In my capacity as an academic advisor I interact with about 50 students a week on average. Of those 50 about 48 have the exact same question every time they come see me. "How fast can I get the hell out of here?"

I sometimes feel like the one skill they really learned in college was finding the minimum requirements and learning how to do just enough to meet them. Your deftness at plumbing the depths of mediocrity is not something that looks good on a resume under the special skills section.

But time and time again students sit down and ask me for the quickest route out of college. It is the stupidest thing you can say to me. I would rather have you come in, pick your nose, and flick the booger in my eye.

Here is the honest truth...there isn't a single employer in the world that will care how fast you completed your degree. They will never ask that question. They want to know what you did in school, not how fast you got through it.

So if your educational goal is to get hired then college should be a time set aside for doing the things that will get you hired. And taking 21 credits and doing the bare minimum in all of them will never get you hired. You will have a piece of paper that says you went to school, but trust me, you didn't get educated.

The culture in Utah encourages young people to get married soon and to start making babies almost immediately. Consequently we have one of the youngest populations in the country. I am OK with that...babies and marriage are great things, and they are an educational experience unlike any you will find in college. But this tendency towards young families usually means that the vast majority of my students work, and many of them work full time.

This busy schedule of work and family infuses education in Utah with a sense of urgency..."I have to get done with school as fast as possible so I can start making the big bucks." This mentality sometimes causes us to make poor decisions when it comes to planning our education. There is a tendency to bite off more than we can chew...and in the end our education suffers.

So when the average student comes in to my office and they see the picture of my daughter on my desk and they start talking about the two little ones they have at home, and then they talk about the full-time job they have, and then they talk about taking 18 credits this upcoming semester...I usually cringe. You just can't do it. One of those roles is going to suffer, and when it comes to kids and keeping a roof over their heads...well, let's face it, it is school that is always going to get the short end of the stick.

My advice to these students is almost always the same: Take it easy. Be realistic. Your semester plan should allow plenty of room for you to succeed. Instead of having to ask profs for special accommodations for your busy schedule you should be asking them what extra work they can give you.

Television and the movies have spent the past century perpetrating the myth that college is something you do for four years. That model is based on some pretty outdated assumptions. Our expectations of college are grounded in old paradigms that were built around a student body that was rich, white, male, single, not working while in school, and lived on campus all four years. College was an inherited privilege that few enjoyed. Those assumptions haven't been the reality for the last 60 years. Today's student body is as diverse as the country itself. Yet we still hang onto the baggage of the college ideal of yesteryear. Nowadays the average student completes college in six years. In Utah that number is more like seven.

The GIs returning from Word War II and the civil rights movement that followed effectively ended the university's perpetual privilege machine and threw the doors wide open so that everyone could get an education. But a relic of the ancient university is this notion that school should be completed in four years. Do not fall for this myth. Take your time. Look for opportunities to get experience while you are here. 

Twelve credits a semester...that is just fine. 

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Mon, 05 Dec 2011 13:23:00 -0800 The next 30 days: 5 presents you can give yourself http://www.vegorpedersen.com/the-next-30-days-5-presents-you-can-give-your http://www.vegorpedersen.com/the-next-30-days-5-presents-you-can-give-your

This post goes out to all the UVU comm students out there who are finishing up their Fall semester this week. Some of you have some finals next week, but for the most part your semester is over and the next one won't start until January 9th. That means you have one month, 30 days, stretched out in front of you. What are you going to do with that time?

If you are interested in getting the most out of this whole college thing I have some ideas for making the most out of this month:

1. BUILD THAT RESUME Take some time over the break to investigate the types of jobs you are interested in. Look at job descriptions, minimum qualifications, and preferred skills sets. If you feel like you are coming up short on the job of your dreams start making concrete plans to remedy the situation. Maybe there is a class you can add or an internship you can complete before graduation. Don't start the job search when you are about to graduate, start getting the lay of the land now when the stakes are lower...and then become the employee they would want to hire. UVU has a variety of services to help you explore careers. 

2. ADD A NEW SKILL Thirty days is plenty of time to add another line to your list of skills. Adobe has this great "Classroom in a Book" series that could easily teach you some Photoshop (or other design program) basics in 30 days. There are plenty of online tutorials where you could learn things like HTML or other technical skills. Companies like Google and Microsoft offer a variety of certification programs that can be completed online. PR students should check out Google's AdWords training...it is free and very applicable to folks interested in online marketing.

3. WRITE, WRITE, WRITE If you are a communication student, regardless of your concentration, and you don't have a blog that you update regularly then you are doing it wrong. Written communication skills are some of the most valuable assets you can develop, and they only come from practice. For PR students a blog is an absolute must. Pick an issue or an industry (the more specific the better) that you are passionate about and set your sights on becoming the resident expert on that topic. Running a blog gives you license to e-mail top thought leaders and pick their brains. Use your blog to network and to learn. The goal should be to one day sit down in an interview and have an employer already be familiar with your work because they follow your blog. It could happen, but you have to make it happen. Start right now.

4. FIND A MENTOR You can't really know what is possible until you meet someone who has already taken the journey. Be bold and ask for assistance in finding your way. The right guru can find opportunities for you, help correct your mistakes, and reveal possibilities you never knew existed. Shop around, and find someone who has the time and the passion. Make it worth their commitment by being committed yourself. 

5. INVEST IN YOUR BRAND Do you have enough pieces in your wardrobe where you could dress smartly for a series of interviews? Does your online identity project professionalism? Is your laptop up to date? Is your resume ready to be sent out at a moment's notice? Do you have an online portfolio of work that you are proud to show off? Do you feel healthy and ready to work long hours? We could all use a little more polish on our appearance, both in reality and in the digital world. The goal is to project an aura of confidence and professionalism. You never know what tomorrow will bring so be ready. If you need a new suit then buy one, or make a budget to buy one soon. If you need to curate your Facebook pictures take then do it. You have 30 days to make some new habits and get things in order.

I hope this list has inspired you to take some actions before all the New Year's Resolutions talk starts. You have some time...make the most of it.

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Mon, 29 Aug 2011 11:50:00 -0700 Kickstart My Art http://www.vegorpedersen.com/kickstart-my-art http://www.vegorpedersen.com/kickstart-my-art

I would first like to say that Motley Crue totally rules...so the title of this blog goes out to my man Nikki Sixx.

Second, I would like to tell you about my friends Marissa, Torben, and Travis and the short documentary film series they are putting together. These are good people and they are building something beautiful and meaningful because that is what they like to do with their spare time. The series of short documentaries they are producing center around the concept of things being lost and things being found. I will let the video do the rest of the talking:

 

Looks cool, right? I have a lot friends that inhabit the Independent Film world and the whole process is a lot of blood, sweat, and tears...and I can assure you that these three have have paid their dues and then some. So much of building a project like this comes down to finding the money. Technology has certainly democratized the industry considerably, but nothing is 100 percent free. So part of this post is a plea to help their worthy cause.

But what has really caught my attention on this project is how the filmmakers are going about raising funds. They are using a fun little website called kickstarter.com. Kickstarter has been around for a couple of years and its mission is to help creative people (artists, inventors, musicians, etc.) raise money for their endeavors.

Participants put together an online presentation as to why their idea should be funded. Then they set a target amount they want to raise, and they have 30 days to meet that goal. So let's say your band was trying to scrape together 5000 bucks to cut a record. They would put together a webpage on Kickstarter that told the story of the band, and maybe had a video featuring one of the new tracks. Friends and fans would be asked to contribute to the undertaking, and sort of like a PBS fund drive, there would be different awards for different pledge amounts. So maybe at the $10 level fans got a free digital download of the new album, and at the $100 level they got the CD and tickets to a VIP launch party. You get the idea...your fanbase is basically pre-ordering and choosing their level of commitment.

The catch (and of course there is a catch) is that if you don't meet your goal you don't get the dough. Your backers' credit cards only get charged when and if you get that $5000. This allows for the good ideas to be funded and the bad ideas (or at least the poorly marketed ones) to be washed down the sewer of the marketplace. Go onto the website and you will find thousands of examples of projects that got off the ground using this formula. It is powerful stuff...but I think it is only half the story.

What makes Kickstarter and the other "crowd-funded" sites (like Indiegogo) exciting is all of the uptapped potential for people who don't have a project of their own. So let's say I don't have a band or a movie or an art piece knocking around in my noggin, but I want to feel like a part of a local creative scene. I get on Kickstater and I look up my town and I start contributing to projects that appeal to me. Let's say I was a drummer and I was looking for a band to join, I can find bands that have a similiar style and work on cool projects, contribute to their cause and the next time they are auditioning I would have a pretty nice in. If you were scheduling gallery space, or booking studio time, or renting video equipment you could make contributions and start conversations with exactly the kind of clients you would like to have. it is more than just networking...it is supporting a scene, and in turn being a part of that scene.

That's where this stuff gets really powerful...when creative people and their supporters can easily form communities great things happen. If you want to try this out for yourself check out the Lost and Found Series page on Kickstarter right now. Donate as little as 1 dollar and bam! You are part of the scene.

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Tue, 23 Aug 2011 08:54:00 -0700 The dream appointment http://www.vegorpedersen.com/the-dream-appointment http://www.vegorpedersen.com/the-dream-appointment

At the end of my appointments on Monday I was feeling a little burned out. For the past month the majority of students I have been meeting haven't been taking college very seriously. Most of them are just getting started or just tranferring from another school or just getting back from an LDS mission. Registration for the fall semester (which starts next Monday by the way) has been open since April 6th. Which means everyone and their dog has registered for classes already, and at a school like UVU (headcount 34,000+), classes fill very fast.

So it has been a long month of talking with a lot of students who have made it clear to me that they have better things to do than worry about school. Now I should point out that I have had, during this same time, many wonderful appoinments with seniors who will be finishing up their final semester or two. But for the most part I have been talking to...well, for lack of a better word, idiots.

But at the end of my day I had an appointment, who for FERPA's sake I will call Jordan, that changed my negative outlook considerably. Jordan had done his homework, he had taken the iniative and registered for classes months ago. He was well dressed, polite, and respectful of my time. He had also printed out several internship job listings from local television station websites. He wanted to know if the direction he was taking was preparing him for the minimum qualifications these postings were asking for. We talked about courses, opportunities outside of the classroom, and how internships could serve as a stepping stone toward a career. He walked out of the appointment not just ready for next week but for the next couple of years. Sure, we will want to continue to meet each semester to check on things. But Jordan has a clear plan and the drive to follow it. And after the month I have been having it was just what I needed. 

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Tue, 03 May 2011 17:32:00 -0700 The other speech at graduation...the one that didn't stink http://www.vegorpedersen.com/the-other-speech-at-graduationthe-one-that-di http://www.vegorpedersen.com/the-other-speech-at-graduationthe-one-that-di

Last Friday I had the privilege of attending Utah Valley University’s graduation ceremonies, in particular the convocation for the College of Humanities & Social Sciences. Nobody goes into public education to make the big bucks, so it is days like last Friday that makes my job as an academic advisor worth all the long hours.

 

For all my students that walked this Spring (and it was well over 100 of you by the way) I want to congratulate each of you for all of your hard work and dedication. It was great to see you in your caps and gowns…every single one of you had the exact same giant grin on your face as you walked off that little sloped podium. It is a fun thing to watch. Thank you.

 

You have done something that a lot of people start but few finish. I hope you continue to learn new things, continue to challenge yourself, and all that other shit I am supposed to say as an advisor.

 

But most of all I hope you listened to the speech of your valedictorian Jorgen Hansen. Earlier that day the University held Commencement, which is a graduation ceremony for the entire school. Most of you didn't go. The speaker who was invited to address the UVU Graduating Class of 2011 was Robert Gay, a wealthy businessman who the university is hoping will throw some cash our way.

 

I don’t want to go into much detail into Mr. Gay’s speech (though you can read an excellent response to it here), but let’s just say that some of the overtly religious and political themes rubbed some the wrong way.

 

Luckily for us we had Jorgen’s speech at our convocation. I know Jorgen, we have a lot of friends in common, we are friends on Facebook…but that is about as far as it goes. He is a nice guy, and he is passionate about his ethical positions, and I respect that. My guess is that some of us might not have caught the entirety of Jorgen’s remarks (and I understand that…2 hours is a long time to sit in those silly gowns). So I asked Jorgen if I could post his speech here. Give it another go and see if it does anything to you:

 

100 billion is quite an impressive number. Astronomers estimate that the universe has something like 100 billion galaxies contained within it, and that each of these galaxies is home to about 100 billion stars. Moreover, neuroscientists approximate that the human brain is composed of roughly 100 billions neurons, with potential neural connections that far exceed any number that we can meaningfully comprehend… As far as we know, the interconnections between the multitude of stars and galaxies – if any such associations exist – do not give rise to any phenomena nearly as astounding as conscious experience. And yet, the bonds that these 100 billion neurons share with one another do just that… this is how we are able make sense of the universe, how we are capable of experiencing emotions such as love and compassion, and how we as human beings relate to one another with positive connections of our own. And since we are fortunate enough to participate in the miracle that is conscious experience, one would hope that such a gift would not be squandered. Unfortunately, 100 billion also illuminates certain negative relations that humans have with the world. On conservative estimates, America spends about 100 billion dollars per year on war with the Middle East, human beings worldwide slaughter about 100 billion animals per year for food, and economists estimate that Facebook will be worth about 100 billion dollars by the end of 2012… That is to say, far too much of our time and money are spent on methods which distance us from one another, and from other beings on this planet. 

Recent studies show that the average American spends approximately 4 hours per day watching television, and only about 4 minutes per week engaging in meaningful conversation with their own children. Of those children, the average sees more than 2 hundred hours of advertisements while in elementary school, they see over 8,000 fictional murders in that time, and we have to market video games to them in hopes that they’ll actually get some physical exercise. Cinnamon Toast Crunch is now peddled as a health food, as evidenced by their commercials which depict children standing next to Olympic-sized swimming pools with gold medals strung about their necks… and leading health experts predict that the children who are currently in elementary school will be the first generation not to outlive their parents. We eat foods that are pumped full of antibiotics and hormones, over half of our population is very unhealthy, over half of all Americans take some sort of prescription drug, and then we wonder why we’re the only “first-world” country that can’t afford adequate health care. And the worst part is… most of you already knew all of this before I mentioned it!

My point is this: human beings possess the remarkable capacity to solve some of the most convoluted questions about the fundamental nature of the cosmos, and yet we cannot figure out how to provide basic needs for living creatures on our own planet… either because we don’t care or because we’re too busy watching American Idol to actually do anything about it!

Interestingly enough, most of us probably feel as though we are personally doing much better than the average person. Sure, the average American watches 4 hours of television per day, but I don’t! I also happen to drive better than everyone else and tend to make consumer choices that are based only upon rational deliberation rather than advertisements. But this is an illusion. Human beings possess the unique characteristic that, even though we all fully recognize the fact that we cannot be correct in every single one of our strongly held beliefs, nevertheless once we are confronted about any one belief in particular we are convinced that we cannot be wrong about that particular one. So it seems there is an error in our thinking… general truths are muddled by particular delusions. And sure, people generally want things to improve, but we all overestimate our positive qualities and underestimate our negative attributes… and most of us aren’t doing anything to actually make a difference in the world. And the only thing that’s worse than a persistent problem with the way we live, is knowing about the problem and then doing nothing to change it – in effect, feeding its persistence. But then again, parents love TV, teenagers love Facebook, and children love sugar. We no longer try to accomplish goals, instead we watch reality TV shows about people who are worse off than we are try to achieve such ends – and if they do, that makes us feel accomplished.

As a philosophy major, I have been trained to think critically about issues. But thinking is not enough. And although it’s true that a large part of solving any predicament is first being able to identify it – for which critical thinking remains indispensable – the most difficult part is undoubtedly finding a way to ultimately stimulate one to action. There are many problems with the current state of the world, and I doubt anybody would disagree with this general claim. But if this is the case, then each and every person here should also agree that there are particular problems that need to be addressed as well. So it appears each and every one of us has a decision to make. Will we continue to be reluctant in the face of particular challenges that disrupt our worldview? Or will we recognize the more general truth that there are problems with our world and that these are problems worth doing something about? If the 100 billion neurons that make up the 3-pound lump of matter between each of our ears have any causal efficacy whatsoever, then I hope our decision will be on the side of action. Because, granted, it doesn’t take much effort to watch 4 hours of television per day, whereas actively engaging the world in hopes of making it a better place can be quite daunting. But if you happen to hold the particular strongly held belief that human beings have the potential to counteract the world’s troubles, then I hope that you will demonstrate this belief in both thought and action. Otherwise, you can count this as a final farewell (a function this speech is supposed to serve), for complacency requires nothing spectacular, and although nobody knows how long they have to live out the rest of their lives on this planet, I can assure you that it won’t matter for those of you who spend the rest of your lives doing nothing. It’s often said that our capacity for intelligence is what separates us from other animals, and some argue it is this that makes us superior… but all other animals tend to take full advantage of whatever unique ability they possess, whereas human beings tend to waste their aptitude for intelligence on a regular basis.

That said, it has been my experience that Utah Valley University is a great place not only to learn about and participate in critical thinking, but also for opportunities to actually engage oneself with the world around you in hopes of improving it. Engaged learning is the University’s motto, and I take this to mean that students can learn not only in the classroom, by thinking, but they can also learn outside of the classroom, by doing. Certainly all of us could be doing more to better ourselves, our societies, and our world, and I don’t think anybody in this room is excluded from that fact… so it is my hope and my challenge to you all, to start using those 100 billion neurons and their innumerable interconnections for the better. After all, Complacency would be a terrible motto for a University to promote, and this is equally true for individuals… So as many of you venture out into the world and approach new stages of your lives, please remember to take full advantage of the fact that you happen to be conscious and breathing, and don’t squander the opportunity to experience something amazing… something that will change the world… something that reminds you that you’re alive. Thank you.

 

I was hoping that he would end it with, "San Dimas High School Football Rules!" like he told me he would, but I guess he chickened out. I would love to hear your comments. Have a bitchin' summer.

 

 

 

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Sat, 19 Mar 2011 14:11:00 -0700 Evie & her cute mom http://www.vegorpedersen.com/evie-her-cute-mom http://www.vegorpedersen.com/evie-her-cute-mom

Media_httpimagesinsta_ionxy

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Mon, 13 Sep 2010 11:14:00 -0700 Dude From Tomorrow http://www.vegorpedersen.com/dude-from-tomorrow http://www.vegorpedersen.com/dude-from-tomorrow

I am taking a documentary film class from Scott Carrier this semester, and our first assignment was to show that we can cut video and embed audio by basically building a music video using clips of stuff we found online. For some reason I was having a devil of a time coming up with something that would work, and that I would actually like. My original thought was to have scenes of traffic and cut it with Al Di Meola's "Race With The Devil on a Spanish Highway" and do a montage of car chases. Stupid...but I didn't know what else to do. There were two clips I liked but I didn't know how to mesh them. The first is the short movie C'était un Rendez-vous by Claude Lelouch which is about the nuttiest 8 minutes of action ever recorded. Check it out here:

The other clip is from 1905 and it was made by strapping a movie camera to a trolley car as it went down the streets of Old San Francisco. You can check it out here:

I don't know what I was thinking...it was so stupid. So last night I got the idea to take the song Dude From Tomorrow by The Broken Spells and mix it with clips of bums dancing. I think it worked:

 

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Sun, 12 Sep 2010 23:40:00 -0700 Not exactly Cool Runnings...more like 80 Degree Runnings http://www.vegorpedersen.com/not-exactly-cool-runningsmore-like-80-degree http://www.vegorpedersen.com/not-exactly-cool-runningsmore-like-80-degree

-1

Errin and I took a break from being parents today and left Evie with Cammie and Juha up in Heber City. It is pretty nice to have in-laws that live so close, and it is even nicer that they were willing to babysit a newborn. So we drove up to Park City for their Park Silly (no shit...that is the actual name) Market. We had a good time walking around checking stuff out. Errin describes the various wares for sale as "Crafty shit for rich bitches". Luckily these people all bring their dogs.

After the market we drove up to the Olympic Winter Park where Errin's brother Sam drives bobsleds. Sam had a voucher for a free ride so I got to go. It was pretty intense...like a roller coaster but without all the, you know, safety. I can't believe Sam does this for a job. Juha was saying when it is busy it isn't uncommon for Sam to drive 20 sleds in a day. I am sore from one ride, I can't imagine doing it all day.

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Wed, 08 Sep 2010 08:15:00 -0700 We are all in the business of selling ourselves. Some do it better than others http://www.vegorpedersen.com/we-are-all-in-the-business-of-selling-ourselv http://www.vegorpedersen.com/we-are-all-in-the-business-of-selling-ourselv

Nothing like capitalizing on the vanity of creative directors. This makes sending resumes look like using Western Union. How are you using basic tools like AdWords to get your message out there?

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Fri, 20 Aug 2010 14:14:56 -0700 I am Alex Caldiero...And I am a Mormon http://www.vegorpedersen.com/i-am-alex-caldieroand-i-am-a-mormon http://www.vegorpedersen.com/i-am-alex-caldieroand-i-am-a-mormon

From the experimental documentary I helped produce last year.

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Wed, 11 Aug 2010 17:46:00 -0700 The afterlife as legacy and its increasing role in the digital world http://www.vegorpedersen.com/the-afterlife-as-legacy-and-its-increasing-ro http://www.vegorpedersen.com/the-afterlife-as-legacy-and-its-increasing-ro

I was driving back to the hospital after grabbing some lunch today when I heard a rebroadcast of Terry Gross's interview of British historian Tony Judt. Judt died last week from amyotrophic lateral sclerosis (what we in the States call Lou Gehrig's disease).

I had never heard of Tony Judt before but from the interview, recorded just this past March, he seemed like he had his shit together. There was one particular section that really caught my attention:

GROSS: You know, many people, when afflicted with a disabling disease, turn away from God. You were brought up in a secular Jewish home.

Mr. JUDT: That's right.

GROSS: And you remained secular. So has being sick changed any of your personal views about religion?

Mr. JUDT: No, but the no is very straightforward. I don't believe in an afterlife. I don't believe in a single or indeed multiple godhead. I respect people who do, but I don't believe it myself. But there's a big but which enters in here.

I am much more conscious than I ever was, for obvious reasons, of what it will mean to people left behind once I'm dead. It won't mean anything to me. But it will mean a lot to them. And it's important for them, by which I mean my children or my wife or very close friends, that some spirit of me is in a positive way present in their lives, in their heads, in their imaginings and so on.

So in one curious way I've come to believe in the afterlife as a place where I still have moral responsibilities, just as I do in this life, except that I can only exercise them before I get there. Once I'm there, it'll be too late. So no god, no organized religion, but a developing sense that there's something bigger than the world we live in, including after we die, and that we have responsibilities in that world.

I really liked the idea of your legacy, how you are remembered by the ones you leave behind, as your afterlife. You own that legacy and it is your responsibility, and (as awful as this sounds) this life is the only time allotted to build positive personal brand management.

Certainly this idea is elegantly expressed in the final moments of The Sonosopher when Alex Caldiero remembers the final words of his dying mother, "Remember me...and pass me on." Caldiero goes on on to say that memory is immortality, "Immortality doesn't exist in freaking heaven; immortality exists in the human mind and the human soul."

I would add that immortality also endures via the artifacts we left behind, certainly the physical objects we used but also the writing and art we managed to produce. As an ethnic Mormon I have inherited a strong cultural legacy of journaling, but I dare say no other generation has more extensively chronicled their lives than the social media generation. And I don't see a decline in the curve toward self reporting coming any time soon. The twin factors of our self-obsession and the eternal nature of digital information on the internet will provide our descendents with reams of material that will make the pioneers look like camera-shy wallflowers in comparison.

The big question that Judt and Caldiero bring up is will our successors benefit from us? Will our pursuit of a noble and moral life be recognized? Will we be featured on My Parents Were Awesome? I really appreciate Judt's notion that legacy management is not for the edification of the individual who dies. "It won't mean anything to me. But it will mean a lot to them. And it's important for them..." Living my life for someone else...just one of the things that I am just beginning to ponder during my first 24 hours of being a dad.

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Wed, 11 Aug 2010 11:42:00 -0700 Introducing the incomparable Evie Kate http://www.vegorpedersen.com/introducing-the-incomparable-eve-kate http://www.vegorpedersen.com/introducing-the-incomparable-eve-kate

So yesterday Errin and I headed over to American Fork Hospital for what was supposed to be our last check up with Maternal Fetal Medicine and our OB. These visits have become fairly routine in the last 6-7 weeks once Errin was diagnosed with gestational diabetes and high blood pressure. Errin is a trooper and has done an amazing job keeping her blood sugars in check and trying to stay off her feet. That hasn't been easy since her biological urge to nest is at war with a body that has struggled to maintain its incubation duties. This whole experience deepens my respect for women (my lady in particular)...they have us dudes beat, hands down.


The news from the docs wasn't great, Errin's BP was high and probably only going to get higher. So our OB Dr. Watabe (who is rad by the way) said it was probably best to get that little sucker out before she could do any more damage. We opted to go the C Section route (there was a pretty good chance that if we induced that we would up down that road regardless). So around 5 pm on Tuesday Evie was excised from Errin with nary a problem.

As you can see from the pictures she has a ton of hair and is perfect in every way. We think we will keep her. Errin and Evie are both doing amazing. We will be in the hospital for a couple more days depending on how Errin heals.

We have had a couple of questions on the name. We hadn't kicked around too many names before I had the idea to give her our first initials. Errin liked it right away...and since we both have relatives named Eva it instantly made a lot of sense. Her middle name is Kate, a nod to my maternal grandmother Kathryn Soelberg. My little sister Kirsten (middle name Eva by the way) has a daughter named Daphne Ryn. Ryn is how my grandmother would sign her paintings. Now these two little gals will share Old Nana's name, which we think is pretty cool. So that is the story. She has two short names to make up for the fact that she will be saddled with Julkunen Pedersen.


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Mon, 09 Aug 2010 08:41:00 -0700 A salute to some legendary drunks http://www.vegorpedersen.com/a-salute-to-some-legendary-drunks http://www.vegorpedersen.com/a-salute-to-some-legendary-drunks

Article-0-08783838000005dc-452_634x440
In this post I will be discussing elements of Mad Men's third episode of Season Four. If you aren't caught up yet I am sure there are other things on the internet you could do, like checking your AOL account to see if your brother sent those HomeStar Runner links yet.

So now that those philistines have shuffled off let's talk Mad Men. Season Four is so good, right? After episode two I really thought Don was pathetic and loathsome. Episode three reminded me that there is still a human soul inside that handsome shell. The show is pretty good at getting us to love/hate Don Draper and just love Dick Whitman. Don as Dick (instead of just being a dick) is so damn likable...all the Draper charm without all the brooding baggage. All of this vulnerability is revealed in the sweet relationship with his "ex-wife" Anna.

Of course the fun part of Episode Three was the booze-fueled antics of Don and the usually reserved Lane Pryce (played by Jared Harris) . There was a great little moment when Don and Lane are at dinner (right after watching Godzilla bombed out of their minds!) when Lane compares Don to a guy he knew in school, a guy they all instinctively followed around who later died in motorcycle accident. It immediately reminded me of the opening scene of Lawrence of Arabia in which the title character is killed when he crashes his motorcycle. Of course in the movie T.E. Lawrence was played by Peter O'Toole, the bosom drinking companion of Jared Harris's own father Richard Harris (the first Dumbledore for those of you who have a hard time watching the classics). I don't know if this was intentional or not but I really like imagining Jon Hamm as O'Toole and Jared Harris as Richard Harris. There has never been two finer drinking buddies, and I see this episode as an homage to their legendary friendship.


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Wed, 28 Jul 2010 08:20:00 -0700 Don Draper walks the Tobacco Road http://www.vegorpedersen.com/don-draper-walks-the-tobacco-road http://www.vegorpedersen.com/don-draper-walks-the-tobacco-road

In this post I will be discussing elements of Mad Men's Season 4 opener. So if you are not yet caught up with our collective cultural zeitgeist you should probably move on.

Now that we have lost those troglodytes let's talk about this latest episode, shall we?

The episode opens with a journalist from Advertising Age asking Don the question that defines the series, "Who is Don Draper?". Of course he doesn't actually give an answer, because if there ever really was an answer to that question Don would probably be the last to know.

I will gloss over all the other great stuff that happens during the episode (the new office, a staged ham fight, Thanksgiving Dinner from hell, and Don's downward spiral into Slap Sex!) so we can talk about the ending. Don confronts Betty and Henry Francis about the house and his future with the kids. Things get tense but you get the feeling that Don is holding back a bit. Once back at the office (did you see those couches in Reception!), Don pitches his "daring" bikini ad campaign to the stuff-shirt prudes from Jantzens. When they don't buy into his idea Don attacks them with both barrels. He throws them out of the office with all the rage that he meant to direct at Betty and Henry. The episode ends with another interview, this time it is a reporter from the Wall Street Journal that wants to know who exactly is the real Don Draper. Don goes into full Public Relations mode and feeds the reporter exactly what he wants.

Then, as always happens on Mad Men, the song during the closing credits not only encapsulates the episode but gives us a possible glimpse into the future. It also gives us a possible to answer to that big question, 'Who is Don Draper?". It is the The Nashville Teens' version of Tobacco Road:

I was born in a trunk.

Mama died and my daddy got drunk.

Left me here to die alone

in the middle of Tobacco Road.

Growin' up rusty shack,

all I had was hangin' on my back.

Only you know how I loathe

this place called Tobacco Road.

But it's home, the only life I ever known.

Only you know how I loathe Tobacco Road.

Gonna leave, get a job

with the help and the grace from above.

Save some money, get rich and old,

bring it back to Tobacco Road.

But it's home, the only life I ever known.

Only you know how I loathe Tobacco Road.

Bring that dynamite and a crane,

blow it up, start all over again.

Build a town, be proud to show.

Gives the name Tobacco Road

 

Considering we also learn this episode that with the loss of the Jai Alai account Lucky Strike now represents 70% of Sterling Cooper Draper Pryce's business, Tobacco Road perhaps portends that Don will "bring that dynamite and a crane" to the company he just started. The act of smoking a cigarette is a perfect metaphor for Don Draper...nothing looks cooler than self-destruction.

Episode-1-don2

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Tue, 20 Jul 2010 18:40:58 -0700 Dining on the buffet of human misery http://www.vegorpedersen.com/dining-on-the-buffet-of-human-misery http://www.vegorpedersen.com/dining-on-the-buffet-of-human-misery
Busted

Busted is my new guilty (get it) pleasure. When I ask the cashiers of the seedier establishments in Utah County they say they can't keep them on the shelf. Who wouldn't pay a dollar to look at page after page of mugshots. It is like I am on my very own episode of Law and Order SVU, and I didn't even have to witness a rape.

Time to finger the perp.

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Tue, 20 Jul 2010 18:14:00 -0700 Our Long History as Undocumented Aliens http://www.vegorpedersen.com/our-long-history-as-undocumented-aliens http://www.vegorpedersen.com/our-long-history-as-undocumented-aliens

Once upon a time, wave after wave of aliens crossed into a foreign country seeking opportunity and asylum. Most of these people left their families and loved ones. Some fled wars, gangs of violent men and corrupt government officials. Others were just looking for jobs and the freedom to do as they please. They longed for a day when their descendants would know a world less harsh.

Some of these immigrants had documents, most did not. Some even came against their will. They entered this "new" land completely ignorant of the official language. They refused to assimilate into the local culture, even years after their entry they stubbornly spoke their native tongues.

They displaced the current inhabitants, they gobbled up resources, they multiplied at an incredible rate. They faced racism and bigotry. They took the jobs no else would do, and they worked in the the worst conditions imaginable. They fought for human rights, voting rights, and representation. They voted for people that would represent their needs.

Does any of this sound familiar? Unless you are a full-blooded Native American it should. It is the story of us all.

It is quite apropos that the recent focus on immigration issues in the state of Utah is happening on the same week that we celebrate the arrival of the first Mormon Pioneers into the Great Basin some 160+ years ago. It is the story of a ragtag group of undocumented aliens crossing into a foreign country (Mexico) uninvited. And again...it is the story of us all.

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Mon, 19 Jul 2010 21:26:00 -0700 What Does Your Browser Say About You? http://www.vegorpedersen.com/what-does-your-browser-say-about-you http://www.vegorpedersen.com/what-does-your-browser-say-about-you

Recently danah boyd (not a typo...Ms. boyd is, shall we say, hooksian in her approach to capital letters), of the Berkman Center for Internet & Society at Harvard University, tweeted the following question:

I wonder what percentage of American college students use Chrome as their primary browser. I keep seeing it everywhere.


So I decided to do an informal survey of my collegiate Twitter followers, and was surprised to find that the majority of people who responded said Chrome was what they used. I recently started using Chrome as the primary browser on my media center. But for my laptop and my work computer I use Firefox almost exclusively. I like Chrome, but I don't yet see the real need to make a switch. Am I now relegated to the older generation of the Internet simply because I don't use the new browser like all the cool kids?

This worried me a bit so I asked my friend Anne, Utah Valley University's Director of Web Resources Services, to give me a breakdown of the browsers used to connect to the public portions of the UVU home page. Here are the results for the last 30 days:

1. Internet Explorer / Windows 365,962  44.36% 
2.  Firefox / Windows 217,124  26.32% 
3.  Safari / Macintosh 108,676  13.17% 
4.  Chrome / Windows 62,047  7.52% 
5.  Firefox / Macintosh 40,370  4.89% 
6.  Safari / iPhone 5,984  0.73% 
7.  Chrome / Macintosh 5,525  0.67% 
8.  Safari / Windows 4,741  0.57% 
9.  Safari / Android 2,924  0.35% 
10.  Firefox / Linux 2,776  0.34% 
11.  Safari / iPod 2,577  0.31% 
12.  Safari / iPad 2,310  0.28% 
13.  Mozilla / Windows 697  0.08% 
14.  Chrome / Linux 587  0.07% 
15.  Opera / Windows 434  0.05% 
16.  Mozilla / Linux 420  0.05% 
17.  Safari / (not set) 410  0.05% 
18.  Firefox / SunOS 216  0.03% 
19.  Mozilla Compatible Agent / iPhone 128  0.02% 
20.  BlackBerry9530 / BlackBerry  89  0.01%

The first thing that I was struck with right away was how many damn people still use Internet Explorer. No wonder there are so many complaints of worms and viruses on our network! Because so many employees use the uvu.edu website everyday it is hard to to tell exactly from these numbers how many students are using IE. But even so, close to 50% of UVU users are experiencing the internet on one of the lamest browsers known to man.

Now compare the UVU numbers to the overall browser market share numbers:


IE8 IE7 IE6 Firefox Chrome Safari
June 2010
15.7% 8.1% 7.2% 46.6% 15.9% 3.6%

That means that everywhere else the numbers for the top two browsers are eerily inverse (IE in all its versions at 31%, and Firefox at 46.6%). Weird!

So getting back to the results of my informal Twitter survey (in which I simply asked "What Browser do you use?"), 71% of students who responded said they used Chrome. Since I generally regard my Twitter Friends as the most savvy of all my social media groups I can only conclude that Chrome is the new black and that soon the masses shall follow.

So which browser do you use? Why? And does it really matter?

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Mon, 19 Jul 2010 09:51:00 -0700 Trust me, I'm Agent Zero http://www.vegorpedersen.com/trsut-me-im-agent-zero http://www.vegorpedersen.com/trsut-me-im-agent-zero

The wife and I were sharing some cheese sticks at Iggy's yesterday when she looked at me and said, "You are a Connector". Errin is reading The Tipping Point by Malcolm Gladwell right now, and I read it last week so I wasn't confused by her impromptu diagnosis. Gladwell sees Connectors as the folks that not only know people but also get their kicks connecting people. She is right...it seems my favorite sentence in the world is, "Well then you need to talk to this guy".

Right now I am reading Trust Agents by Chris Brogan and Julien Smith which explores the concept of Connectors within a social media context. While Trust Agents is not nearly as a elegant as Tipping Point it does have its moments. I am particularly intrigued by their notion that the open nature of the web has made it impossible to impersonate being a Connector. They argue that Connectors can only be effective (trusted) when they connect for pleasure and not for financial gain, but that money tends to follow the people who would connect for free anyway.

Tipping Point and Trust Agents make the case for a motivation that transcends dollars. Do you think your online activity is solely motivated by the need to connect? Do you make some connections with the hope that they will one day monetize?

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